“We want to distinguish ourselves on a different level from our competitors. We try our best to be a company that has a soul and has a heart.” – A. Panconesi
Andrea Panconesi is the founder, merchandiser and mastermind behind the world-famous fashion retailer, LuisaViaRoma. He’s a third-generation retailer, having grown up with the brand that started with his grandmother, who designed and sold hats in the 1800’s.
Raised in the family business, Andrea took over LuisaViaRoma with a vision to keep the company on the forefront of an ever-evolving fashion and retail industry. Headquartered in Florence, LuisaViaRoma is a destination in itself, a place to find a mix of designers from around the world, including Balenciaga, Saint Laurent, Balmain, Givenchy, Alanui, Rhude, and Brock Collection.
In addition to offering designer fashions in a competitive industry, LuisaViaRoma decided early on to sponsor and hosts star-studded events, including the recent 2022 LuisaViaRoma x Unicef Gala, this year held in Capri, Italy.
The fundraiser summer gala, which is now in its sixth year, always brings together a host of Hollywood’s brightest stars alongside top models and creators.
The 2022 gala took place at the historic La Certosa di San Giacomo and hosted by Jamie Foxx with an auction headed up by Simon de Pury that raised more than eight million euros for Ukrainian and Syrian relief efforts. Every year, a performer takes the stage – this time headlined by Jennifer Lopez.
LUISAVIAROMA for UNICEF
Andrea Panconesi (founder) and Alessandra Rossi (CEO) attend the photocall at the LuisaViaRoma for … [+] DANIELE VENTURELLI/GETTY IMAGES FOR LUISAVIAROMA
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